The story of Karen Murrell begins during the summer of 2008 while a brilliant red display of pohutukawas blossomed at Auckland’s Takapuna beach. It was here that Karen Murrell herself took inspiration, creating the first shade of our premium, natural lipsticks.

Designed to inject colour into your day, the beauty of our products is in both our formula and our shades, all of which are a tribute Mother Nature and her radiant, floral splendor. With our pure, natural formula of avocado and evening primrose oils, candelilla, carnauba wax, cinnamon and sweet orange, when you wear our products your lips are treated with every application and the condition of your lips will improve the longer you wear them. We’ve perfected long-lasting lip colours made from nourishing ingredients and vibrant pigments that are heavenly to wear.

A woman dressed up in beautiful lipstick can brighten a room like a bouquet of fresh blooms – and it’s that captivating confidence which inspires everything we do.


From when she was a young girl, beauty, cosmetics and skincare have long been a passion and an enduring ambition of Karen Murrell’s. Inspired by her Nana Gwen - who was like her second mother - Karen fondly remembers creative afternoons spent curiously exploring her Nana’s elaborate make-up collection.

Karen draws on these memories, as well as nature, her favourite flowers, and travel, to capture new shades, continually formulating breathtaking hues which effortlessly enhance the natural beauty of every woman’s complexion. “I have always had a love of colour cosmetics.

I cut my teeth formulating skincare and during that time I saw a gap in the market for a natural lipstick that was environmentally friendly yet functionally as good as any top international brand. I adore combining my love of flowers and colour into a lipstick collection designed, just like nature, to inject colour into your day.”


The art of creating beautiful, natural lip colours is our vocation. Karen designs each one with love and care, and promises every product will





Glide on and feel heavenly to wear.





Tantalise the senses with its fragrance.





Be long lasting, glamorous and stay on the lips.





Be a burst of colour that’s the same for every complexion.


From product to packaging, we believe in natural all the way. Our packaging is printed with vegetable-based inks on sustainably sourced paper by an FSC-certified printing company (that means they’re committed to caring for our forests).

We have had many requests as of late for samples. While individual, pre-packaged samples may be a win for safety, they're a loss for sustainability. The large majority of plastic packaging used for beauty products goes unrecycled, either due to improper sorting or size (plastics less than three inches in height are typically too small to be processed in recycling facilities. These plastics eventually end up in landfills or bodies of water, where they continue to break up into smaller — and more dangerous — microplastic particles until the end of time. These particles then infiltrate the air and the soil, and are consumed by both marine life and humans. (Not-so-fun fact: according to Greenpeace, plastic never fully decomposes, so every piece of plastic ever created still exists!)

Women ingest 2kg of lipstick over a lifetime, so we’re proud to present you with products that are free from all nasties - No Karen Murrell product contains coal tar, carmine, triclosan, parabens, or mineral oils.