Our Story

The story of Karen Murrell begins during the summer of 2008 while a brilliant red display of pohutukawas blossomed at Auckland’s Takapuna beach. It was here that Karen Murrell herself took inspiration, creating the first shade of our premium, natural lipsticks.

Designed to inject colour into your day, the beauty of our products is in both our formula and our shades, all of which are a tribute Mother Nature and her radiant, floral splendor. With our pure, natural formula of avocado and evening primrose oils, candelilla, carnauba wax, cinnamon and sweet orange, when you wear our products your lips are treated with every application and the condition of your lips will improve the longer you wear them. We’ve perfected long-lasting lip colours made from nourishing ingredients and vibrant pigments that are heavenly to wear.

A woman dressed up in beautiful lipstick can brighten a room like a bouquet of fresh blooms – and it’s that captivating confidence which inspires everything we do.

With avocado oil, evening primrose oil, candelilla, carnauba wax, cinnamon and sweet orange your lips are treated with every application and the condition of your lips will improve the longer you wear our products.

Meet Karen, our lipstick creator

Cosmetics and skincare have been a passion of Karen Murrell’s from her early days, and an enduring ambition. Inspired by her Nana Gwen who was her second mother, Karen remembers afternoons spent exploring her Nana’s extensive make-up collection as a curious and creative young girl.

I have always had a love of colour cosmetics. I started by cutting my teeth formulating skincare and during that time I saw a gap in the market for a natural lipstick that was environmentally friendly yet functionally as good as any top international brand.

Our Product Promise

Creating beautiful lip colours is Karen’s passion. She designs each one with love and care, and promises every product will:


Glide on and feel heavenly to wear.


Tantalise the senses with its fragrance.


Be long lasting, glamorous and stay on the lips.


Be a burst of colour that’s the same for every complexion.


We believe in natural all the way, from product to packaging. Our packaging is printed with vegetable-based inks on sustainably sourced paper by an FSC-certified printing company (that means they’re committed to caring for our forests). Our manufacturing process is cruelty free and we don’t test on animals, ever.