Clean. Beautiful. Long-lasting wear.
Daring, deliberate, and carefree, the right lip shade should show off your best qualities. Driven is the perfect nude lip shade to do just that. Its mocha hues are tinted with a hint of red that creates the perfect accompaniment for the decisive wearer.
So whether you’re out on an errand or owning a room, your style, look, and desire is Driven.
Feel Good Lipstick
Wear our lipstick with confidence knowing that your beautiful lips are safe for you. All of our ingredients are natural, such as avocado oil and candelilla helping to produce nourishing and beautiful lipstick.
Provides moisture, nourishment, and hydration.
Gives fuller, plumper lips.
Perfect for restoration and hydration.
Renowned for its high melting point ensures your lipstick is long-lasting.
Evening Primrose Oil
Rich in Omega 6, soothing, and super moisturising.
Nourishing & calm for the skin with antibacterial properties
Lip Treatment in Every Application
A moisturising base means that the more you wear it, the more hydrated and nourished your lips will be.
Nothing Nasty Touches My Lips
Did you know that on average, you’ll ingest 2kg of lipstick, over a lifetime?
NO Mineral Oils
NO Coal Tar
We Believe in Natural
All the Way
Meet Karen Murrell
CEO & Lipstick Designer
“I adore combining my love of flowers and colour into a lipstick collection to inject colour into your day.”
Our Promise to You
Creating beautiful, natural lip colours is our passion. Karen designs each lipstick with love and care, promising each product will:
Glide on and feel heavenly to wear.
Tantalise the senses with its fragrance.
Be long lasting, glamorous and stay on the lips.
Be a burst of colour that’s the same for every complexion.