Philosophy

Redefining the True Meaning of Beauty

Karen Murrell certified organic skincare and natural lipsticks use only the finest of organic, natural and proven safe chemical ingredients.

Honesty is a promise: the traceability of all ingredients, materials, packaging and manufacturing can be provided at any stage to give confidence that they are from ethical and/or renewable sources.

The way, the path, our promise

• All KME ingredients are certified organic where possible.
• All KME products are free of animal products, with the exception of cruelty-free honey and beeswax, and are not tested on animals.
• All KME ingredients are sourced locally where possible and feature total traceability.
• All KME products are free of paraben preservatives, artificial colourants, artificial fragrances, petrochemicals, harsh detergents, talc, TEA and toxic ingredients.
• All companies which supply ingredients to KME, are used to source products, or manufacture the products are fully sustainable, both legally and ecologically.
• It is company policy that all contractors must sign endorsements to guarantee ethical working conditions and free trade enterprise; Karen Murrell visits all premises personally to ensure this criterion is upheld.

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"The most natural beauty in the world is honesty and moral truth. For all beauty is truth."

Lord Shaftesbury
English philosopher (1671-1713)