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Our Story

We started out making premium, natural lipsticks that we believed could be as good as mainstream brands, if not better.

It turns out we were on to something. Our lipstick is natural and beautiful with great staying power and true glamour. A woman in beautiful lipstick can brighten a room like a bunch of fresh flowers. That captivating burst of beauty inspires everything we do.

We’ve perfected a long-lasting lipstick made from natural ingredients that’s delicious to wear.

With avocado oil, evening primrose oil, candelilla, carnauba wax, cinnamon and sweet orange your lips are treated with every application and the condition of your lips will improve the longer you wear our lipstick.

Meet Karen, our lipstick creator

Cosmetics and skincare have been a passion of Karen Murrell’s from her early days, and an enduring ambition. Inspired by her Nana Gwen who was her second mother, Karen remembers afternoons spent exploring her Nana’s extensive make-up collection as a curious and creative young girl.

I have always had a love of colour cosmetics. I started by cutting my teeth formulating skincare and during that time I saw a gap in the market for a natural lipstick that was environmentally friendly yet functionally as good as any top international brand.

Our Product Promise

Creating beautiful lipsticks is Karen’s passion. She designs each one with love and care, and promises every lipstick will:

No.
1
Touch

Glide on and feel heavenly to wear.

No.
2
Scent

Tantalise the senses with its fragrance.

No.
3
Wear

Be long lasting, glamorous and stay on the lips.

No.
4
Colour

Be a burst of colour that’s the same for every complexion.


Sustainability

We believe in natural all the way, from product to packaging. Our packaging are printed with vegetable-based inks on sustainably sourced paper by an FSC-certified printing company (that means they’re committed to caring for our forests). Our manufacturing process is cruelty free and we don’t test on animals, ever.